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Nintendo is Bullying Again

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penguinz0

This video has been trending in Papua New Guinea, Puerto Rico, and United States

The video opens with the creator expressing frustration that Nintendo has once more resorted to aggressive copyright enforcement, a pattern that has earned the company a reputation for heavy-handed takedowns. This latest wave was triggered by early leaks of The Legend of Zelda: Tears of the Kingdom; Nintendo filed DMCA notices against Discord servers, demanded user information through subpoenas, and issued strikes against any channel or social feed sharing even low-resolution screenshots from the leaked art book. The commentator notes that, while Nintendo is technically within its legal rights to protect intellectual property, its zero-tolerance approach punishes entire communities rather than targeting the handful of leakers directly responsible.

The video then places the current crackdown in historical context, reminding viewers of prior incidents: the shutdown of Super Smash Bros. tournaments using non-Nintendo netcode, the removal of hundreds of fan-made games such as AM2R, the mass takedowns of Nintendo music uploads on YouTube, and cease-and-desist letters sent to ROM-hosting sites. According to the creator, these moves reflect a corporate culture that views any fan-driven project as a threat instead of free marketing, even when those projects are non-commercial, transformative, or exist in legal gray areas generally tolerated by other publishers.

Attention shifts to emulation. Although emulators like Yuzu and Dolphin are lawful when used with legally obtained game dumps, Nintendo frequently conflates emulation with piracy. The company’s influence recently pushed Valve to halt the planned release of Dolphin on Steam, reinforcing the perception that Nintendo would prefer to block an entire preservation technology rather than accept the possibility some users might exploit it. The video emphasizes that no court has ever struck down the basic legality of emulators; Nintendo simply relies on the chilling effect of legal threats.

Next, the creator argues that Nintendo’s strategy may backfire. By alienating core fans—those who organize tournaments, create mods, remix music, and keep classic titles alive through emulation—Nintendo risks eroding the organic enthusiasm that drives long-term brand loyalty. The public relations damage, he contends, outweighs any notional loss from a few leaked images or an isolated pirate download, especially when leaks often increase pre-release hype.

The video concludes with a plea for a more balanced approach. Instead of “bullying,” Nintendo could issue community guidelines clarifying what is and is not acceptable, give advance warning before strikes, and even collaborate with modders the way other publishers now do. Until then, the creator warns that fans should brace for continued DMCA takedowns and that each new Nintendo release may bring another round of legal volleys against the very communities that helped make the company iconic.

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