The Real Reason Why Music Is Getting Worse

Rick Beato

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Title: The Evolution of Music Production: A Reflection on Technology's Impact

In the ever-evolving world of music production, the landscape has transformed dramatically over the years. From the golden days of Frank Sinatra crooning in front of a live orchestra to the advent of autotune and digital audio workstations, the process of creating music has undergone a revolution. In a thought-provoking video by Rick Biato, titled 'The Real Reason Why Music Is Getting Worse,' he delves into the historical progression of the music business and the technological advancements that have shaped it. Let's dissect the key points highlighted in the video.

Act One: 'Music is too easy to make.' Biato takes us on a journey back in time, illustrating how the simplicity of music-making has evolved. Gone are the days of meticulous orchestration and live recordings; today, with the aid of tools like autotune and digital editing, artists can refine their performances with a few clicks. The convenience of multitrack machines and editing software has led to a shift in production techniques, where even the rawest of performances can be polished to perfection. However, this ease of manipulation comes at a cost - the authenticity and human touch that once defined music are now at risk of being replaced by sterile, quantized perfection.

The rise of autotune transformed vocal performances, turning singers into pitch-perfect machines. Drum parts could be manipulated to the point of sounding like programmed beats, stripping away the organic nuances of a live performance. Biato highlights how the shift towards quantized drum tracks has homogenized music, erasing the unique textures and feel that distinguish one artist from another. In an era where time-efficiency is prioritized over craftsmanship, the art of recording live instruments like drums has taken a back seat to convenience.

Furthermore, the reliance on technology has led to a dependency that stifles creativity. With pre-programmed chord progressions and MIDI packs readily available, the process of composing music has been streamlined, but at the expense of originality. The industry's pivot towards signing artists who can self-produce with minimal resources has resulted in a flood of music that lacks diversity and innovation. Trends dictate the sound of the day, perpetuating a cycle of formulaic music that caters to commercial success rather than artistic expression.

As technology continues to shape the music industry, the lines between human artistry and artificial intelligence blur. Companies are now exploring AI-generated music, raising questions about ownership and authenticity. Major labels are embroiled in legal battles over copyright infringement, as AI startups utilize existing music catalogs to train their models. The prospect of AI-generated versions of popular artists raises concerns about artistic integrity and the commodification of creativity.

In conclusion, Biato's video offers a compelling exploration of how technology has revolutionized music production, for better or for worse. As we navigate this ever-changing landscape, it is essential to strike a balance between innovation and artistic integrity. While the tools of modern production offer unprecedented capabilities, preserving the essence of human expression and creativity remains paramount in ensuring the continued evolution of music.

As the music industry grapples with the implications of technological advancement, the soul of music lies in the hands of those who strive to uphold its tradition of authenticity and innovation. Ultimately, the power to shape the future of music rests with artists and producers who cherish the craft and artistry that define this timeless form of expression

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