Fouad Jned x Bessan Ismail x Amjad Jomaa - 3lash (Official Music Video) | Why

Fouad Jned

This video has been trending in Germany, Austria, France, Canada, United Kingdom, Belgium, and Australia

The music video opens with a nighttime street scene, where warm lights and narrow alleys create an oriental atmosphere. Fouad Jned first appears on screen, leaning against an old house wall and singing the catchy hook '3lash,' while close-ups emphasize his facial expressions. Quick cuts show the city in motion: passing mopeds, vendors, and fleeting silhouettes, creating a feeling of restlessness and urban melancholy.

In parallel, Bessan Ismail is introduced in a stylized indoor setting. The room is bathed in shades of blue, with laser beams adding rhythmic accents. She performs her verse, which revolves around unprocessed disappointment and the constant questioning of the 'why' behind the relationship. Flashbacks show her with a partner in happy moments, followed by contrasting images of arguments. The choreography of flowing arm movements and brief stop-motion effects intensifies the emotional conflict.

Amjad Jomaa appears in the final third of the video on a rooftop overlooking the city. His rap section brings a more direct, almost confrontational tone, supported by quick camera pans and slow-motion shots as he surveys the skyline. A new beat drop occurs, and string lights in the surroundings flicker to the rhythm as he lyrically analyzes the causes of the relationship crisis.

In the chorus, all three artists come together in an abandoned industrial hall. Pyrotechnics, sparkling LED panels, and dynamic dance sequences provide a final burst of energy. The last shots show the three back to back, followed by a camera sweep upward that reveals the city’s sea of lights, abruptly transitioning into darkness. Thus, the video leaves the impression of an intense dialogue about love, hurt, and the search for answers to the recurring 'why.'

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