BLACKPINK - ‘뛰어(JUMP)’ M/V TEASER

BLACKPINK

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The teaser for BLACKPINK’s new single ‘뛰어(JUMP)’ condenses a surge of energy into just a few seconds, immediately opening with a rapid succession of strobe-lit cuts that reveal the group’s unmistakable silhouette. Heavy bass and distorted siren effects set an intense tone while the camera sweeps across an industrial set dotted with neon signage spelling out the word “JUMP.” Each member stands alone at first—Lisa framed by glitching pink lasers, Jisoo bathed in crimson backlight, Jennie against a wall of flickering monitors, and Rosé silhouetted by sparking pyrotechnics—establishing an atmosphere of suspense before they unite for a brief formation shot.

Mid-teaser, the beat drops momentarily, giving space for an addictive two-note hook that hints at the song’s chorus. A tight choreography snippet flashes by, showing synchronized knee lifts that match the “jump” motif, while quick close-ups highlight jeweled streetwear styling: metallic harnesses, chunky boots, and bold chrome accessories. The cinematography alternates between handheld rushes and ultra-slow-motion sequences, amplifying the push-pull of tension and release.

Visual storytelling centers on escalation. A digital clock counts down in the background, fireworks ignite behind the quartet, and a row of dancers appears, doubling the screen’s kinetic energy. Color palettes shift from deep magenta to electric cyan, reinforcing BLACKPINK’s trademark balance of edginess and glamour. Lyrical fragments—“Jump over every wall,” “No ceiling for us”—flash in graffiti fonts, underscoring a message of fearless forward motion.

The teaser closes with a dramatic blackout, followed by a single white title card that reads “BLACKPINK – ‘뛰어(JUMP)’” and the release date. An echoing vocal riff trails off, leaving a lingering sense of anticipation. In under 30 seconds, the video promises a high-octane comeback that fuses hip-hop swagger, electro-pop melodies, and performance-driven visuals, positioning ‘뛰어(JUMP)’ as BLACKPINK’s next declarative anthem.

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