Influencer without substance - Why everyone becomes famous nowadays

Sashka

This video has been trending in Germany, and Austria

As we scroll through our social network, we see an endless stream of posts and stories from people who seem to have it all: reach, brand partnerships, and an enormous number of followers. However, we rarely wonder what actually lies behind this apparent popularity.

In a video with the provocative title 'Influencers without Substance - Why everyone becomes famous nowadays,' this phenomenon is precisely analyzed. The focus is on individuals who are omnipresent on social media but have little to nothing to offer in terms of content. They thrive on their aesthetics, looks, and curated lifestyle without showing a real personality or opinion.

The critique is particularly aimed at those who effortlessly gain fame simply through presence without providing real entertainment or engagement. In the past, it was considerably more challenging to gain fame; one had to possess entertainment value, talent, or at least perseverance. However, nowadays, it seems to be enough to just 'be there,' look good, and present oneself perfectly.

Examples such as the Aldi Girl, who went viral by creating a short lip-sync video during work hours, illustrate how superficial and arbitrary success on social media can be. The focus is less on content or messages and more on appearances and presentation. Personality becomes interchangeable as long as the exterior is right.

The video analysis raises questions about whether it is still relevant nowadays to have an opinion or deliver real content to be successful. The trend appears to be leaning towards superficial presence being more important than actual value or talent. Influencers become a kind of empty shell who are popular due to external stimuli but offer little substance.

The debate on whether mere presence and presentation are sufficient for success versus earlier times when talent and genuine entertainment were sought after remains current and controversial. Ultimately, the question lingers as to whether today's influencer culture truly signifies a shift in the definition of fame and success or whether we are merely indulging in a superficial illusion

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