JEON SOMI(전소미) - ‘CLOSER’ M/V

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This video has been trending in Canada, France, United States, Papua New Guinea, and Germany

Jeon Somi’s “CLOSER” music video opens with a moody, cinematic atmosphere that immediately contrasts with the bright, playful image many fans associate with her previous work. Somi stands alone under cool neon lights, setting a tone of restrained longing while electronic synths pulse in the background. As the first verse unfolds, the camera alternates between close-ups of her expressive gaze and sweeping wide shots of an empty cityscape, emphasizing the theme of yearning for intimacy in a world that feels distant and vast.

The storyline centers on an emotional chase: Somi seems to follow traces of someone through deserted alleys, dimly lit rooms and rain-soaked streets. Each location is colored by a distinct palette—icy blues for isolation, soft rose for fleeting warmth—mirroring the push-and-pull dynamic in the lyrics. Symbolic props, such as a slowly ticking pocket watch and a flickering streetlamp, reinforce time slipping away as she struggles to bridge the gap between herself and the unseen subject of her affection.

Choreography blends sharp, contemporary movements with subtly sensual gestures that echo the song’s hook about drawing “closer, closer” to a would-be lover. Backup dancers join in minimalist outfits, forming shifting lines that Somi tries to break through, visually portraying invisible barriers. The choreography’s fluid transitions highlight her precision and charisma, while the camera’s smooth one-take sequences heighten the feeling of inevitable momentum toward a climactic moment of contact that never fully materializes.

Stylistically, the video showcases Somi in a spectrum of looks: a sleek black trench coat for nocturnal scenes, a delicate lace dress in pastel lighting for moments of vulnerability, and a metallic silver ensemble that catches strobe flashes during the dance break. These rapid outfit changes not only amplify the song’s tempo changes but also symbolize different layers of her emotional armor—cool detachment, tenderness, and bold confidence.

Musically, “CLOSER” meshes airy vocal layering with a deep bassline, building tension between softness and strength. The bridge strips the instrumental down to echoing vocals and subtle guitar, allowing Somi’s tone to convey raw sincerity before the beat drops back in for a final, urgent chorus. The video ends on an unresolved note: Somi reaches out toward a silhouetted figure as the screen fades to black, leaving the lingering question of whether closeness is achieved or forever out of reach. In just under four minutes, the visual narrative complements the song’s addictive hook and emotional depth, reinforcing Jeon Somi’s versatility as one of K-pop’s most compelling solo artists.

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