KIRY CURU – UGLY DRUMMING (OFFICIAL VIDEO)

Kiry Curu

This video has been trending in Dominican Republic

KIRY CURU bursts onto the scene with his new single “Tamboreo Feo,” and the official video immediately reinforces the artist's identity within the Latin urban scene. The clip opens with a raw dembow beat that sets the pulse for the entire piece, as the camera dives into a vibrant street environment filled with color, smoke, and strobe lights. From the very first second, there is an intention to celebrate the “ugly” rhythm, that rough drum sound that moves away from cleanliness to embrace the authenticity of the neighborhood.

The visual narrative is supported by group choreographies where dancers of different ages take turns showcasing bold moves, synchronized with the drum beats resonating on the floor. Kiry Curu alternates close-up shots—where he sings with a defiant look—with wide-angle views of graffiti-covered streets and inner courtyards transformed into makeshift dance floors. The neon tones and flashes of LED lights contribute to a nocturnal aesthetic that underscores the relentless energy of the song.

Regarding the lyrics, “Tamboreo Feo” stands as a manifesto of self-acceptance and pride in popular roots. The chorus insists that the imperfect and ragged sound of the drum is precisely what makes it authentic and contagious. Kiry Curu plays with catchy repetitions and short phrases that invite the audience to chant and dance without inhibition, reclaiming the beauty of the real versus the overly polished.

The audiovisual production is notable for its dynamic editing that intersperses strategic slow-motion with quick flashes to emphasize the beats. There is a creative use of drones and steadicams to capture immersive movements through the crowd, enhancing the sense of immersion. The wardrobe mixes oversized garments, chains, and shiny accessories that pay homage to Caribbean urban fashion, while the contrasting colors reinforce the visual concept of “ugliness” transformed into art.

With this release, Kiry Curu solidifies a proposal that combines Dominican dembow, Latin rap, and elements of electronic music, positioning himself as a name to watch within the genre. “Tamboreo Feo” has all the potential to become a dance anthem, thanks to a memorable chorus and an official video designed to generate a high impact on streaming platforms and social media. The piece invites people to leave prejudices behind and to celebrate the syncopated pulse that beats in every corner of the neighborhood

Share Video

¿Do you like KIRY CURU – UGLY DRUMMING (OFFICIAL VIDEO)? Share it with your people...

Playlist