I Made My Own Menu at McDonald's!

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This video has been trending in Spain

The video begins with the content creator explaining that, after months of negotiations with the brand, he has managed to launch his own meal at McDonald’s. Behind the scenes, he shows how he met with the product team to pick every component: the burger, the sauces, the type of bun, the side of fries, and the accompanying nuggets. He says it was crucial for him that the proposal combine his favorite flavors with the convenience of a quick order, and he reveals that he even took part in kitchen tests where he tweaked the meat portions and spice levels.

He then shows the exclusive packaging design, featuring his logo and signature colors, and underscores that the goal was for fans to recognize the meal instantly. The video includes the photo shoot and the filming of the official commercial inside one of the chain’s restaurants, where a festive atmosphere is recreated with balloons, posters, and music. He also highlights the marketing strategy: a QR code on the box links to an augmented-reality filter on Instagram and to a TikTok challenge that encourages users to share their reaction to the first bite.

To add a charitable component, the creator announces that a portion of the meal’s sales during the first week will go to an NGO that combats child malnutrition. The video shows him signing the agreement alongside a representative from the foundation and inviting the community to take part. Later on, he organizes a small meet-up at a central McDonald’s where he surprises followers by working behind the counter and personally serving trays; some fans get the chance to record stories with him and try the meal for free.

Toward the end, he conducts a comparative tasting against other celebrity collaboration meals, arguing that his strikes the best balance of protein, crunch, and freshness thanks to the lettuce and special sauce. He also answers frequently asked questions: he explains why he chose that particular drink, how long the meal will be available, and whether there will be vegetarian versions. He closes the video by thanking McDonald’s for their trust, encouraging his followers to check it out, and hinting that, if the reception is good, the launch could expand to more countries and include an exclusive dessert next season

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