'We always have the cheapest price! What strategy does the discount chain 'Action' pursue?'

Galileo

This video has been trending in Germany, and Austria

The discount store chain 'Action' lures customers with the slogan 'We always have the cheapest price!' - but how do they actually achieve that? The secret behind Germany's top-selling non-food discounter is unveiled in an exciting video.

The video takes us on a journey behind the scenes of 'Action'. We meet the chief buyer in the Netherlands to find out how the low prices are achieved and who ultimately pays the price. Because the products of 'Action' apparently cannot be sustainable for this unbeatable price - or can they?

In the early hours of the morning, Galileo reporter Meike, together with store manager Micheline MK, opens an 'Action' store in Düsseldorf. Here we learn that the company specializes in non-food items, quite different from the well-known discounters Aldi and Lidl, which mainly offer groceries. With over 6000 items in 14 product categories, 'Action' covers a wide range, from everyday products to fashion and toys to household goods.

The secret behind the unbeatable prices lies in the efficiency of 'Action's' business model. Through small warehouse spaces and efficient logistics processes, the discounter manages to keep costs low and thus lower prices for customers. Nevertheless, 'Action' places great value on quality and variety in its range.

Originally from the Netherlands, 'Action' has grown since its founding in 1993 into a European-wide non-food discounter with over 2600 stores. The company has an impressive turnover and is majority-owned by a British investment company.

The video gives us insights into the exciting world of 'Action' and shows how the company manages to assert itself in the world of discounters. With a wide range, unbeatable prices, and efficient business processes, 'Action' sets standards in the industry and delights customers across Europe. Overall, it's a fascinating journey behind the scenes of one of Germany's most successful non-food discounters!

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