Why People Prefer More Pain

Veritasium

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We conducted an experiment to assess the pain tolerance of our volunteers. Visit https://headspace-web.app.link/e/vstm to try Headspace for free using the code VERITASIUM

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A big thank you to Rayner Moss for recreating the experimental equipment and facilitating the shooting process.

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References:
Kahneman, D. et al. (1993). When More Pain Is Preferred to Less: Adding a Better End. Psychological Science - https://ve42.co/Kahneman1993
Kahneman, D. (2011). Thinking, fast and slow. Farrar, Straus and Giroux - https://ve42.co/FastAndSlow
Fredrickson, B. L., Kahneman, D. (1993). Duration neglect in retrospective evaluations of affective episodes. Journal of personality and social psychology - https://ve42.co/Fredrickson1993
Kahneman, D., Tversky, A. (1972). Subjective probability: A judgment of representativeness. Cognitive Psychology - https://ve42.co/Kahneman1972
Diener, E. et al. (2001). End Effects of Rated Life Quality: The James Dean Effect. Psychological Science - https://ve42.co/Deiner2001
Redelmeier, D. A. et al. (2003). Memories of colonoscopy: a randomized trial. Pain - https://ve42.co/Redelmeier2003
Kemp, S. et al. (2008). A test of the peak-end rule with extended autobiographical events. Memory & Cognition - https://ve42.co/Kemp2008

Images & Video:
Daniel Kahneman via UNSW - https://ve42.co/ImgKahneman
Barbara Fredrickson via UNC - https://ve42.co/ImgFredrickson
Stephen Gould via achievement.org - https://ve42.co/ImgGould
Amos Tversky via LGT - https://ve42.co/ImgTversky

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Directed by Petr Lebedev
Written by Petr Lebedev and Derek Muller
Edited by Peter Nelson
Animated by Fabio Albertelli and Ivy Tello
Illustrated by Jakub Misiek
Filmed by Derek Muller and Bernard Lau
Produced by Petr Lebedev, Derek Muller, Rob Beasley Spence, Owen Maher, David Szasz, Emily Taylor, Gregor Čavlović, and Alistair Dann

Thumbnail contributions by Ren Hurley and Peter Sheppard

Additional video/photos supplied by Getty and Storyblocks
Music from Epidemic Sound

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